Virtual room

AR / VR

A virtual reality native ad format in which the viewer can choose to enter a room filled with sponsored advertising content. Key components of a virtual room include the environment (the world the user sees in the room), the objects (interactive 3D, 2D and 360 video ads, audio tracks represented in the room), and interactions (produces a transition to another part of the scene or introduces new visual or interactive element).

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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