Virtual Reality (VR)
AR / VR
An experience that is made to be significantly more immersive than standard video assets. VR allows a user to be completely immersed into an environment of the marketer’s choice. Ads within VR must occur within either a designated ad space (such as a street side billboard), as a video (that might play in a virtual home TV or virtual movie theater), or as an object (such as a branded bag of crisps on the table).