Synthetic Media
AI
Content (text, images, video, audio) generated by AI rather than captured from real-world sources. It includes both entirely AI-generated content and hybrid content where AI enhances, edits or alters real-world media.
A brand uses AI to generate personalised video ads featuring dynamic visuals and voiceovers tailored to different audience segments, without filming multiple versions.
Synthetic media enables advertisers to create and adapt content at scale, making it easier to personalise campaigns, reduce production costs, and respond quickly to changing needs.