Subscription VOD (SVOD)

TV+

Subscription VOD (SVOD) is a subset of Video On Demand that requires users to pay a subscription fee to access the content. Subscription services may also include ads or ad-supported tiers. Those with ad-supported tiers are often referred to as Hybrid VOD.

 

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report