Personalisation

The mechanism by which products and services (including but not only advertisements) can be delivered to an individual according to the characteristics or attributes of that individual's demography, interests, behaviour, location or other expressed intent and information about the individual.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

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