Over-the-top (OTT)
TV+
Over-The-Top (OTT) refers to content providers that deliver video—whether linear television or video-on-demand (VOD)—directly to viewers via the Internet, bypassing traditional distribution platforms such as cable, broadcast, satellite, and telecommunications services. OTT encompasses a wide range of business models including advertising-supported video-on-demand (AVOD), broadcaster video-on-demand (BVOD), and subscription-based streaming services (SVOD). This content can be accessed across multiple devices (e.g. mobile, desktop, consoles) and environments (e.g. apps, web), and is not limited to connected TV (CTV).