Online Advertising Taskforce (OAT)

The Online Advertising Taskforce is a government-led initiative under the Online Advertising Programme (OAP), aiming to tackle harmful online advertising through industry collaboration, improving evidence, enhancing standards and fostering non-legislative solutions.

Fast forward to 2030 with Futurescape: New chapters, fresh insights

Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade

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