Online Advertising Taskforce (OAT)

The Online Advertising Taskforce is a government-led initiative under the Online Advertising Programme (OAP), aiming to tackle harmful online advertising through industry collaboration, improving evidence, enhancing standards and fostering non-legislative solutions.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

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