Multimodal AI
AI
A type of AI that can work with and generate different types of content, such as text, images, audio, and video. Unlike traditional AI that handles just one type of data, it can combine multiple formats to create a more complete understanding and output.
A brand uses multimodal AI to create a campaign from a single brief, producing ad copy, visuals, and video content tailored to different audiences. This helps advertisers create more consistent and personalised campaigns across different formats and channels, more efficiently.