Multi-Agent System (MAS)

AI

Systems in which multiple AI agents work together, through collaboration, coordination, or division of labour to complete tasks that would be difficult for a single agent to handle alone. 
 
A media agency deploys a multi-agent system where separate AI agents handle planning, creative generation, and optimisation, working together to run a campaign.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report