Model Context Protocol (MCP)
AI
A standard introduced by Anthropic that allows AI systems (like large language models and agents) to securely connect to external tools, data sources, and applications in a consistent way.
Instead of building custom integrations for every system (e.g. CRM, databases, ad platforms), MCP provides a shared “plug-in style” interface so models can access data (documents, APIs, databases), use tools (search, analytics, workflows) and maintain context across systems in a structured way.