Marked based AR
AR / VR
A type of AR experience that uses a specific marker in the real world, such as a QR code or an AI learned concept (recognised object) like a “dog”, to trigger the display of AR content. It does require a pre-determined image, pattern, or physical object that is recognised by the camera and image recognition software to launch the AR experience. For example, a consumer could point their device camera at a fast food logo and have one experience, then point their camera in the same app at a retail store logo and experience different AR content that was triggered by the appearance of a different logo.