Location-based VR

A VR experience that takes place outside the home—in a movie theater, mall, amusement park, etc. In location-based VR, a user is wearing a head mounted display and the location itself is designed in a way to heighten the experience further (i.e. if the user walks past a virtual air conditioner, they will feel cold air). One of the benefits of location-based VR is that it provides the user the opportunity to interact with other people. While these experiences have less scale, they can be a value add for advertisers in terms of additional foot traffic and word of mouth from visitors.