Location based services (LBS)
A range of services that are provided to mobile subscribers based on the geographical location of their handsets, e.g. local deals and sat nav.
A range of services that are provided to mobile subscribers based on the geographical location of their handsets, e.g. local deals and sat nav.
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade