Live VR

AR / VR

Sometimes referred to as Live 360, virtual reality live video (often 360 degree video) that can be viewed as the event or experience is actually happening through apps such as Facebook, YouTube and other compatible 360 players.

Fast forward to 2030 with Futurescape: New chapters, fresh insights

Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade