Foundational Model

AI

A large AI model trained on a very broad amount of data so it can be adapted to many different tasks. Instead of being built for one specific job, it learns general patterns in language, images, or other data, and can then be used or fine-tuned for a wide range of applications. 
 
A foundation model can be used to write text, answer questions, summarise documents, or generate creative content, depending on how it is prompted or adapted.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report