Fine Tuning
AI
The process of taking a pre-trained AI model and training it further on specific data so it performs better at a particular task. Instead of building a model from scratch, you adjust an existing one to make it more accurate or better suited to your needs.
A brand fine-tunes an AI model using its past campaigns and tone of voice so it can generate ad copy that matches its style. This helps advertisers customise AI outputs to improve relevance, consistency, and performance.