European Interactive Digital Advertising Alliance (EDAA)

The EDAA administers the EU self-regulatory programme aimed at providing internet users with greater transparency and control over behaviourally targeted advertising. The EDAA Board is made up of advertising trade bodies, including the IAB. The IAB currently chairs the EDAA Board.

 

Fast forward to 2030 with Futurescape: New chapters, fresh insights

Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade

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