Dynamic Ad Insertion (DAI)
A technology that allows for ads to be inserted into content in real-time. This enables more targeted and relevant ads to be served based on user data.
A technology that allows for ads to be inserted into content in real-time. This enables more targeted and relevant ads to be served based on user data.
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report