IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
Our story
Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Training courses
Also known as a deal identifier, is the unique number assigned to an automated ad buy.
Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade