Cost-per-acquisition (CPA)
Refers to the overall costs associated with acquiring one user. This can be calculated by dividing total marketing costs by total number of new users.
Refers to the overall costs associated with acquiring one user. This can be calculated by dividing total marketing costs by total number of new users.
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade