Conversion APIs (CAPIs)

CAPIs are a way to measure and share conversion data directly to platforms and partners, improving the industry's ability to measure, target and optimise without the need for third-party signals. They can improve ad targeting and measurement by bypassing browser limitations.

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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