Context Window

AI

The limited amount of information an AI model can process at one time, determining how much of a conversation or document it can "see" while generating responses. If a conversation or document exceeds this limit, earlier information falls outside the window and the model can no longer use it, making it seem like the model has "forgotten" parts of the input.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report