Channel

In broader advertising terms, a channel is the medium or device that an ad is being served on, e.g. mobile, desktop, OOH, TV, CTV, print, radio, podcast.

In digital advertising, channel refers to the format in which the ad message is being communicated, e.g. video ad, audio ad, display banner.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

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