Back-facing camera orientation

AR / VR

An AR experience where the camera is oriented away from a user to showcase and alter the surrounding environment (i.e. environment-based AR, inserting objects on surfaces, etc.). This is the opposite of front-facing camera orientation.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

Dive in