Augmented Reality (AR)
AR / VR
An experience that utilises a camera to change or enhance something in the user’s real world. This augmented reality experience can be appbased or web-based, though app based is more common today. Although the term uses the word “reality”, the experience does not need to look realistic. Ads within AR can be presented in two ways: through the use of markers (such as a QR code) or by placing a brand object in the immediate real world environment using the device camera