Advanced TV

TV+

Advanced TV is an umbrella term referring to any TV content that has evolved beyond traditional TV delivery methods. Advanced TV describes new digital advertising capabilities and impression-based delivery applied to premium video content. Advanced TV generally encompasses OTT/CTV, VOD and addressable / data-driven linear TV that can be accessed from multiple devices including CT, mobile, tablet and desktop.

Related Content
TV+ Hub

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

Dive in