Addressability
Ability or extent of capability to uniquely identify an individual or a device between data sets of two or more parties in a given context e.g. targeting individuals with advertisements
Ability or extent of capability to uniquely identify an individual or a device between data sets of two or more parties in a given context e.g. targeting individuals with advertisements
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report