Techtonic
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Event Overview
Join us at Techtonic 2026, the IAB’s must-attend ad tech event, where the brightest minds in digital advertising will come together to explore the innovations redefining the industry. From the rise of retail media to breakthroughs in TV+ and omnichannel strategies, this is your front-row seat to the future of ad tech. Hear from industry leaders, connect with a curated network of professionals, and discover how cutting-edge technology is powering smarter, more impactful campaigns. If you want to stay ahead of the curve and elevate your brand in the digital ecosystem, Techtonic 2026 is where it all happens.
Agenda
Arrival and breakfast
Welcome
Trusted servers, Agentic AI and beyond: The IAB Tech Lab roadmap for the open web
A forward-looking view into the IAB Tech Lab's efforts to strengthen the open web advertising ecosystem. Covering Trusted Server, the Tech Lab's emerging approach to secure, server-side ad execution transforming current set up and enhancing publisher control and privacy. As well as the broader Tech Lab roadmap, highlighting upcoming initiatives designed to support trust, interoperability, and innovation across the industry.
From silos to signals: How Agentic AI is reshaping advertising decisioning
In today’s advertising landscape, fragmentation is at an all-time high. Multiple platforms, scattered audiences, and siloed data make meaningful connectivity harder than ever. The solution isn't just "more AI", it’s about how we orchestrate it. As the industry evolves from 'foundational' tools to autonomous ecosystems, we are exploring new ways to unify this fragmented landscape to drive smarter decisioning. Join MiQ’s Lavan Sornarajah, Associate Strategy Director of AI, for a practical look at how we are navigating this shift. We will discuss the potential of agentic capabilities and emerging standards to bridge these silos turning scattered signals into unified, predictive intelligence.
The future of publisher models in the wake of AI
As AI transforms content creation, distribution and monetisation, publishers face both unprecedented opportunities and complex challenges. Leave with actionable insights for navigating the rapidly evolving media ecosystem.
Tech Lab Breakouts
Mastering modern measurement: unlocking the power of conversion APIs (CAPIs): Jill Wittkopp, VP Product, IAB Tech Lab
AI for Publishers: introducing CoMP: Anthony Katsur, CEO, IAB Tech Lab
Morning Break
CTV: Bridging fragmentation and media performance
Powering the Agentic Web: How UCP's enable secure, automated advertising
The agentic web is arriving quickly, bringing the digital advertising industry into a new era of advanced AI-driven advertising. How can we handle this big shift while maintaining transparency, control, trust, and standardisation to ensure success? Join Christian Carlsson from LiveRamp as he explains the IAB User Context Protocol (UCP), an open standard supported by LiveRamp, showing how intelligent agents in advertising share signals like identity, context, and feedback that reflect a consumer’s real-time intent and response to ads. In this talk, he will discuss what UCP is, why it matters now, how it works, and how advertisers can use it for real-time, automated processes. He will also explain how UCP helps maintain user trust, makes integration easier, and prepares workflows for an AI-driven future.
Redefining agency value in the AI era
AI and agentic systems are reshaping the advertising landscape, changing how campaigns are built, how media performs, and how consumers experience advertising. This panel looks beyond internal workflows to explore the bigger picture: the market shifts being driven by AI, the impact on creativity and effectiveness, and the implications for trust and accountability. Bringing together agency leaders, the discussion will focus on where AI is creating real value today, what risks and trade-offs are emerging, and what advertisers should be preparing for next.
Commerce media: the unifying layer of advertising
The advertising landscape is experiencing Techtonic changes – data deprecation, collapsing funnels, the convergence of media and commerce, and the rise of Agentic AI. This session will reveal how commerce signals are becoming the connective tissue of advertising. With first-party ecosystems now the backbone of addressability and Agentic Commerce on the horizon, retailers, agencies and brands are aligning on a shared need: smarter decisions powered by commerce data. Don’t miss this session if you want the inside track on the shift that’s about to define advertising.
Curation in the modern media landscape
Moving from static deals to precision. How do you deliver the right ad to the right audience in a fragmented, privacy focused ecosystem? Experts from Lumen, Index Exchange and Experian discuss how first-party signals, audience data and contextual insights are driving smarter, safer and more effective ad curation.
Wrap-up
Lunch and networking
Close
Why attend Techtonic?
• Get ahead of the curve and stay on top of the trends shaping the future of ad tech, from retail media to omnichannel innovation
• Hear from experts and gain insights from leading voices
• Network with a curated audience of professionals from across the ad tech ecosystem
Our speakers...
Amy Brown
Head of Trading and Agencies, Hearst Solutions
Amy Brown
Head of Trading and Agencies, Hearst SolutionsThis year is my 22nd working in media. My first role in 2003 was as a Classified Sales Executive at Hearst. Fast forward fifteen years and I was back at the Mothership leading Trading, Agency Sales, Digital and Programmatic Sales, Regional Sales and Print Revenue.
I am responsible for managing diverse revenue streams and agency and client trading. I manage relationships at a senior level and how we work with partners in a mutually beneficial way.
It involves lots of meetings, lots of negotiations, and lots of numbers. I am on the Senior Leadership Team which means I also manage and support the whole sales team.
I’m also very proud to be a Diversity and Inclusion Lead and we are working hard to improve representation and ensure everybody feels included at Hearst.
Prior to this I have worked at Northern and Shell who publish the Daily Express, Star, and OK! Magazine and several media agencies.
Anthony Katsur
CEO, IAB Tech Lab
Anthony Katsur
CEO, IAB Tech LabAnthony is a media technology veteran with over twenty-five years of executive leadership and technical experience at innovative technology companies in digital media. He most recently served as SVP of Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the US, overseeing strategy, technology platforms, and corporate development across it’s portfolio of digital assets. Prior to Nexstar, Anthony was President of Sonobi, implementing their product and go to market strategy around people-based marketing. He recruited, and led, highly effective teams while driving strategic partnerships with top media companies, agencies and brands.He has also held global leadership roles at Rubicon Project, MediaMath and Maxifier (as CEO), and earlier in his career, he joined DoubleClick through the NetGravity acquisition, leading engineering, product and management teams. A recognised industry voice, Anthony frequently speaks at conferences such as the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. His insights on advertising and media have appeared in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.
Cadi Jones
SVP EMEA, Index Exchange
Cadi Jones
SVP EMEA, Index ExchangeCadi Jones is the SVP, Europe at Index Exchange, the global advertising exchange. Based in London, Jones spearheads the strategic direction and execution of Index’s commercial and customer operations across Europe, with a focus on aligning the company’s global initiatives with the unique needs of the European market, including streaming TV, video, and Marketplaces. Prior to joining Index, Jones was managing director, EMEA for Pixability, where she developed advertising strategies for global brands across leading CTV platforms and YouTube. She has also held leadership roles at Yahoo! and Beeswax, which was acquired by Freewheel in 2020. Outside of online media, Jones was responsible for digital innovation and specifically the adoption of programmatic technology at Clear Channel International. She recently led commercial development at Qmee, leading to its successful acquisition by Kantar. Jones holds both a BA and MA from Exeter University in French and Spanish.
Caroline Hugonenc
SVP of Data & Insights, Teads
Caroline Hugonenc
SVP of Data & Insights, TeadsCaroline Hugonenc is the SVP of Data & Insights at Teads, after previously serving as Marketing Director for France. Before joining Teads thirteen years ago, Caroline was responsible for research, market intelligence, and digital foresight at Aegis Media Group. She coordinated the publication of the Digital Trends Report and conducted a series of studies on the effectiveness of online advertising, video, and social media. A graduate of Audencia, she began her career in 1996 as a research analyst in the multimedia department at Médiamétrie, before joining AcNielsen Ireland as head of the TV panel.
Charlotte Tobitt
UK Editor, Press Gazette
Charlotte Tobitt
UK Editor, Press GazetteCharlotte Tobitt is UK editor at Press Gazette, where she has covered the media industry and its evolution since 2018.
Christian Carlsson
Vice President of Solutions - Connectivity, LiveRamp
Christian Carlsson
Vice President of Solutions - Connectivity, LiveRampAs Global Head of Connectivity Solutions at LiveRamp, Christian champions seamless connectivity solutions that bridge the gap between brands, publishers, and platforms. In addition to strengthening the global data infrastructure, they are deeply involved in accelerating the adoption of artificial intelligence, driving strategic AI projects within LiveRamp and across the broader partner ecosystem.
Danny Holmes
Consulting Partner, Media & Agency, Experian
Danny Holmes
Consulting Partner, Media & Agency, ExperianDanny is a trusted advisor in the marketing and data space, with experience spanning leading digital publishers and consulting on complex data strategy and transformation projects. As Consulting Partner for Marketing Solutions at Experian, he helps brands cut through the noise of the digital landscape, unlocking the power of data to drive smarter, more effective marketing.
Donia Baddou
Global VP of Partnerships, Lumen Research Ltd.
Donia Baddou
Global VP of Partnerships, Lumen Research Ltd.
Jill Wittkopp
VP Product, IAB Tech Lab
Jill Wittkopp
VP Product, IAB Tech LabJill Wittkopp is a proven leader with over ten years of experience in digital marketing software. As VP of Product at IAB Tech Lab, she oversees a product portfolio spanning the programmatic supply chain, measurement, advanced tv, and software products, with a focus to drive education, development and adoption of digital advertising standards.
Prior to joining the Tech Lab, Jill held product management and client services positions with demand side platforms like Magnetic and Rakuten.
Phil Rowley
Head of Futures, OMG UK
Phil Rowley
Head of Futures, OMG UKPhil Rowley is a Media Futurist, Global Keynote Speaker, and Head of Futures at Omnicom Media, UK. With 25 years of experience across international markets, Phil has helped leading global brands accelerate their media and marketing futures — spanning AI, gaming, sustainability, and emerging technologies. He has authored more than 20 industry reports, designed ‘future accelerators’ for brands, and delivered keynote presentations to C-suite audiences worldwide — from New York to Istanbul, Rome to Riyadh— and most recently at SXSW. Known for his clear, pragmatic approach to futurism, Phil is also a columnist, guest lecturer and tech advisor.
Ruth Reynolds
Technology Solutions Partner, Havas Media Network
Ruth Reynolds
Technology Solutions Partner, Havas Media NetworkRuth Reynolds is Technology Solutions Partner at Havas Media Network. Ruth has been part of the Havas Data team for over 10 years leading on projects across Advertising Technology (Adtech) and the UK Advertising Operations (AdOps) team . Ruth consults on digital tracking, measurement and activation for UK clients.
Sam Coates
Global Data Science and Insights Director, Captify
Sam Coates
Global Data Science and Insights Director, Captify
Stephen Mader
Senior Director, Voice of the Customer, Criteo
Stephen Mader
Senior Director, Voice of the Customer, Criteo
Terry Hornsby
Chief Product & Technology Officer, Reach plc.
Terry Hornsby
Chief Product & Technology Officer, Reach plc.
Patrick Hann
Ad Tech Manager, IAB UK
Patrick Hann
Ad Tech Manager, IAB UKPatrick Hann is IAB UK’s Ad Tech Manager and plays a key role in shaping the future of digital advertising. He focuses on advancing industry understanding of targeting and measurement in a post-third-party cookie world, oversees the IAB UK’s work on the Gold Standard, and serves as a trusted voice on all things advertising technology.
Alex Kozloff
Director of Industry Relations, IAB UK
Alex Kozloff
Director of Industry Relations, IAB UKAlex leads IAB UK’s relationships with key trade bodies and strategic partners, representing members’ interests and driving cross-industry initiatives. She champions the IAB Gold Standard to ensure digital advertising continues to grow responsibly, sustainably, and in the best interests of the wider ecosystem.
James Chandler
Chief Strategy Officer, IAB UK
James Chandler
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