Techtonic

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Curzon Soho, 99 Shaftesbury Ave, London, W1D 5DY

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Event Overview

Join us at Techtonic 2026, the IAB’s must-attend ad tech event, where the brightest minds in digital advertising will come together to explore the innovations redefining the industry. From the rise of retail media to breakthroughs in TV+ and omnichannel strategies, this is your front-row seat to the future of ad tech. Hear from industry leaders, connect with a curated network of professionals, and discover how cutting-edge technology is powering smarter, more impactful campaigns. If you want to stay ahead of the curve and elevate your brand in the digital ecosystem, Techtonic 2026 is where it all happens.

Agenda

8.30
Arrival and breakfast

9.00
Welcome

Alex Kozloff, Director of Industry Relations, IAB UK

9.10
Trusted servers, Agentic AI and beyond: The IAB Tech Lab roadmap for the open web

A forward-looking view into the IAB Tech Lab's efforts to strengthen the open web advertising ecosystem. Covering Trusted Server, the Tech Lab's emerging approach to secure, server-side ad execution transforming current set up and enhancing publisher control and privacy. As well as the broader Tech Lab roadmap, highlighting upcoming initiatives designed to support trust, interoperability, and innovation across the industry.

Anthony Katsur, CEO, IAB Tech Lab

9.45
From silos to signals: How Agentic AI is reshaping advertising decisioning

In today’s advertising landscape, fragmentation is at an all-time high. Multiple platforms, scattered audiences, and siloed data make meaningful connectivity harder than ever. The solution isn't just "more AI", it’s about how we orchestrate it. As the industry evolves from 'foundational' tools to autonomous ecosystems, we are exploring new ways to unify this fragmented landscape to drive smarter decisioning. Join MiQ’s Lavan Sornarajah, Associate Strategy Director of AI, for a practical look at how we are navigating this shift. We will discuss the potential of agentic capabilities and emerging standards to bridge these silos turning scattered signals into unified, predictive intelligence.

Lavan Sornarajah, Associate Strategy Director of AI, MiQ

10.05
The future of publisher models in the wake of AI

As AI transforms content creation, distribution and monetisation, publishers face both unprecedented opportunities and complex challenges. Leave with actionable insights for navigating the rapidly evolving media ecosystem.

Charlotte Tobitt, UK Editor, Press Gazette; Amy Brown, Head of Trading and Agencies, Hearst; Terry Honsby, Chief Product & Technology Officer, Reach plc; Sam Coates, Global Data Science and Insights Director, Captify

10.25
Tech Lab Breakouts

Mastering modern measurement: unlocking the power of conversion APIs (CAPIs): Jill Wittkopp, VP Product, IAB Tech Lab

AI for Publishers: introducing CoMP: Anthony Katsur, CEO, IAB Tech Lab

11.15
Morning Break

11.45
CTV: Bridging fragmentation and media performance

Caroline Hugonenc, SVP of Data & Insights, Teads

12.05
Powering the Agentic Web: How UCP's enable secure, automated advertising

The agentic web is arriving quickly, bringing the digital advertising industry into a new era of advanced AI-driven advertising. How can we handle this big shift while maintaining transparency, control, trust, and standardisation to ensure success? Join Christian Carlsson from LiveRamp as he explains the IAB User Context Protocol (UCP), an open standard supported by LiveRamp, showing how intelligent agents in advertising share signals like identity, context, and feedback that reflect a consumer’s real-time intent and response to ads. In this talk, he will discuss what UCP is, why it matters now, how it works, and how advertisers can use it for real-time, automated processes. He will also explain how UCP helps maintain user trust, makes integration easier, and prepares workflows for an AI-driven future.

Christian Carlsson, Vice President of Solutions - Connectivity, LiveRamp

12.25
Redefining agency value in the AI era

AI and agentic systems are reshaping the advertising landscape, changing how campaigns are built, how media performs, and how consumers experience advertising. This panel looks beyond internal workflows to explore the bigger picture: the market shifts being driven by AI, the impact on creativity and effectiveness, and the implications for trust and accountability. Bringing together agency leaders, the discussion will focus on where AI is creating real value today, what risks and trade-offs are emerging, and what advertisers should be preparing for next.

Ruth Reynolds, Technology Solutions Partner, Havas Media Network; Phil Rowley, Head of Futures, OMG UK; James Chandler, CSO, IAB UK

12.45
Commerce media: the unifying layer of advertising

The advertising landscape is experiencing Techtonic changes – data deprecation, collapsing funnels, the convergence of media and commerce, and the rise of Agentic AI. This session will reveal how commerce signals are becoming the connective tissue of advertising. With first-party ecosystems now the backbone of addressability and Agentic Commerce on the horizon, retailers, agencies and brands are aligning on a shared need: smarter decisions powered by commerce data. Don’t miss this session if you want the inside track on the shift that’s about to define advertising.

Stephen Mader, Senior Director, Voice of the Customer, Criteo

13.05
Curation in the modern media landscape

Moving from static deals to precision. How do you deliver the right ad to the right audience in a fragmented, privacy focused ecosystem? Experts from Lumen, Index Exchange and Experian discuss how first-party signals, audience data and contextual insights are driving smarter, safer and more effective ad curation. 

Patrick Hann, Ad Tech Manager, IAB UK; Donia Baddou, Global VP of Partnerships, Lumen Research; Danny Holmes, Consulting Partner, Media & Agency, Experian; Cadi Jones, SVP EMEA, Index Exchange

13.20
Wrap-up

13.30
Lunch and networking

14.30
Close

Why attend Techtonic?

• Get ahead of the curve and stay on top of the trends shaping the future of ad tech, from retail media to omnichannel innovation

• Hear from experts and gain insights from leading voices

• Network with a curated audience of professionals from across the ad tech ecosystem

Our speakers...

Amy Brown

Amy Brown

Head of Trading and Agencies, Hearst Solutions
Amy Brown

Amy Brown

Head of Trading and Agencies, Hearst Solutions

This year is my 22nd working in media. My first role in 2003 was as a Classified Sales Executive at Hearst. Fast forward fifteen years and I was back at the Mothership leading Trading, Agency Sales, Digital and Programmatic Sales, Regional Sales and Print Revenue.  

I am responsible for managing diverse revenue streams and agency and client trading. I manage relationships at a senior level and how we work with partners in a mutually beneficial way.  

It involves lots of meetings, lots of negotiations, and lots of numbers. I am on the Senior Leadership Team which means I also manage and support the whole sales team.  

I’m also very proud to be a Diversity and Inclusion Lead and we are working hard to improve representation and ensure everybody feels included at Hearst.  

Prior to this I have worked at Northern and Shell who publish the Daily Express, Star, and OK! Magazine and several media agencies.

Anthony Katsur

Anthony Katsur

CEO, IAB Tech Lab
Anthony Katsur

Anthony Katsur

CEO, IAB Tech Lab

Anthony is a media technology veteran with over twenty-five years of executive leadership and technical experience at innovative technology companies in digital media. He most recently served as SVP of Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the US, overseeing strategy, technology platforms, and corporate development across it’s portfolio of digital assets. Prior to Nexstar, Anthony was President of Sonobi, implementing their product and go to market strategy around people-based marketing. He recruited, and led, highly effective teams while driving strategic partnerships with top media companies, agencies and brands.He has also held global leadership roles at Rubicon Project, MediaMath and Maxifier (as CEO), and earlier in his career, he joined DoubleClick through the NetGravity acquisition, leading engineering, product and management teams. A recognised industry voice, Anthony frequently speaks at conferences such as the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. His insights on advertising and media have appeared in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

""

Cadi Jones

SVP EMEA, Index Exchange
""

Cadi Jones

SVP EMEA, Index Exchange

Cadi Jones is the SVP, Europe at Index Exchange, the global advertising exchange. Based in London, Jones spearheads the strategic direction and execution of Index’s commercial and customer operations across Europe, with a focus on aligning the company’s global initiatives with the unique needs of the European market, including streaming TV, video, and Marketplaces. Prior to joining Index, Jones was managing director, EMEA for Pixability, where she developed advertising strategies for global brands across leading CTV platforms and YouTube. She has also held leadership roles at Yahoo! and Beeswax, which was acquired by Freewheel in 2020. Outside of online media, Jones was responsible for digital innovation and specifically the adoption of programmatic technology at Clear Channel International. She recently led commercial development at Qmee, leading to its successful acquisition by Kantar. Jones holds both a BA and MA from Exeter University in French and Spanish.

""

Caroline Hugonenc

SVP of Data & Insights, Teads
""

Caroline Hugonenc

SVP of Data & Insights, Teads

Caroline Hugonenc is the SVP of Data & Insights at Teads, after previously serving as Marketing Director for France. Before joining Teads thirteen years ago, Caroline was responsible for research, market intelligence, and digital foresight at Aegis Media Group. She coordinated the publication of the Digital Trends Report and conducted a series of studies on the effectiveness of online advertising, video, and social media. A graduate of Audencia, she began her career in 1996 as a research analyst in the multimedia department at Médiamétrie, before joining AcNielsen Ireland as head of the TV panel.

""

Charlotte Tobitt

UK Editor, Press Gazette
""

Charlotte Tobitt

UK Editor, Press Gazette

Charlotte Tobitt is UK editor at Press Gazette, where she has covered the media industry and its evolution since 2018.

""

Christian Carlsson

Vice President of Solutions - Connectivity, LiveRamp
""

Christian Carlsson

Vice President of Solutions - Connectivity, LiveRamp

As Global Head of Connectivity Solutions at LiveRamp, Christian champions seamless connectivity solutions that bridge the gap between brands, publishers, and platforms. In addition to strengthening the global data infrastructure, they are deeply involved in accelerating the adoption of artificial intelligence, driving strategic AI projects within LiveRamp and across the broader partner ecosystem.

""

Danny Holmes

Consulting Partner, Media & Agency, Experian
""

Danny Holmes

Consulting Partner, Media & Agency, Experian

Danny is a trusted advisor in the marketing and data space, with experience spanning leading digital publishers and consulting on complex data strategy and transformation projects. As Consulting Partner for Marketing Solutions at Experian, he helps brands cut through the noise of the digital landscape, unlocking the power of data to drive smarter, more effective marketing.

""

Donia Baddou

Global VP of Partnerships, Lumen Research Ltd.
""

Donia Baddou

Global VP of Partnerships, Lumen Research Ltd.
Jill Wittkopp

Jill Wittkopp

VP Product, IAB Tech Lab
Jill Wittkopp

Jill Wittkopp

VP Product, IAB Tech Lab

Jill Wittkopp is a proven leader with over ten years of experience in digital marketing software. As VP of Product at IAB Tech Lab, she oversees a product portfolio spanning the programmatic supply chain, measurement, advanced tv, and software products, with a focus to drive education, development and adoption of digital advertising standards. 

Prior to joining the Tech Lab, Jill held product management and client services positions with demand side platforms like Magnetic and Rakuten.

""

Phil Rowley

Head of Futures, OMG UK
""

Phil Rowley

Head of Futures, OMG UK

Phil Rowley is a Media Futurist, Global Keynote Speaker, and Head of Futures at Omnicom Media, UK. With 25 years of experience across international markets, Phil has helped leading global brands accelerate their media and marketing futures — spanning AI, gaming, sustainability, and emerging technologies. He has authored more than 20 industry reports, designed ‘future accelerators’ for brands, and delivered keynote presentations to C-suite audiences worldwide — from New York to Istanbul, Rome to Riyadh— and most recently at SXSW. Known for his clear, pragmatic approach to futurism, Phil is also a columnist, guest lecturer and tech advisor. 

Ruth Reynolds

Ruth Reynolds

Technology Solutions Partner, Havas Media Network
Ruth Reynolds

Ruth Reynolds

Technology Solutions Partner, Havas Media Network

Ruth Reynolds is Technology Solutions Partner at Havas Media Network. Ruth has been part of the Havas Data team for over 10 years leading on projects across Advertising Technology (Adtech) and the UK Advertising Operations (AdOps) team . Ruth consults on digital tracking, measurement and activation for UK clients. 

""

Sam Coates

Global Data Science and Insights Director, Captify
""

Sam Coates

Global Data Science and Insights Director, Captify
""

Stephen Mader

Senior Director, Voice of the Customer, Criteo
""

Stephen Mader

Senior Director, Voice of the Customer, Criteo
Terry Hornsby

Terry Hornsby

Chief Product & Technology Officer, Reach plc.
Terry Hornsby

Terry Hornsby

Chief Product & Technology Officer, Reach plc.
Patrick Hann

Patrick Hann

Ad Tech Manager, IAB UK
Patrick Hann

Patrick Hann

Ad Tech Manager, IAB UK

Patrick Hann is IAB UK’s Ad Tech Manager and plays a key role in shaping the future of digital advertising. He focuses on advancing industry understanding of targeting and measurement in a post-third-party cookie world, oversees the IAB UK’s work on the Gold Standard, and serves as a trusted voice on all things advertising technology. 

Alex Kozloff

Alex Kozloff

Director of Industry Relations, IAB UK
Alex Kozloff

Alex Kozloff

Director of Industry Relations, IAB UK

Alex leads IAB UK’s relationships with key trade bodies and strategic partners, representing members’ interests and driving cross-industry initiatives. She champions the IAB Gold Standard to ensure digital advertising continues to grow responsibly, sustainably, and in the best interests of the wider ecosystem.  

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James Chandler

Chief Strategy Officer, IAB UK
""

James Chandler

Chief Strategy Officer, IAB UK

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