The new skills stack for AI native advertising teams
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Event Overview
AI is now embedded across every facet of the advertising industry, reshaping how we work and the skills needed to succeed.
Join us as we bring together perspectives spanning start-ups to global agency networks: Publicis Groupe's research on "Fusion Skills," real-world experience from AI-native startup Arwen AI, whose named AI agents work across sales, marketing and engineering, and practical guidance from IAB UK on the core AI skills every advertising professional should be building - including how AI is transforming everyday workflows.
You'll hear how AI literacy is reshaping hiring for non-technical roles, and leave with practical insights into the skills needed to thrive in an AI-embedded industry.
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