The Measurement Agenda: IAB UK’s 2026 roadmap, member priorities & your voice
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Event Overview
Elizabeth Lane from IAB UK’s insight team explored our 2026 effectiveness measurement strategy, alongside key findings from recent industry research.
Crucially, this is also your opportunity to have a say. We’ll outline how members can share their perspectives on the biggest challenges and opportunities in digital measurement, helping ensure IAB UK focuses on what matters most to the industry.
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