Less Healthy Food Ads Webinar: The New ASA Guidance
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Event Overview
The AA hosted a webinar Friday 5 December alongside IAB UK, IPA, and ISBA, joined by senior representatives at the ASA.
This walked through through new LHF guidance and how the ASA is approaching compliance from the statutory implementation date of 5 January.
IAB UK members can watch this webinar back on demand by logging in.
More LHF guidance and resources
To support members in understanding what is and isn’t permitted, we have produced a practical overview of the rules, including how the brand exemption works and what advertisers should consider when planning campaigns. This is an update on our previous guidance, reflecting the rules as published 4 Dec 2025.
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