The Last Thursday Club: Retail Media – Who owns the moment of choice?

Consumers no longer move through a linear path to purchase. Discovery, consideration and conversion increasingly happen in the same moment, often within the platforms and retailers they use every day. For October’s edition of our Last Thursday Club, we’ll be exploring the ‘Now Economy'.

As retail media grows, marketers face a critical question: is it creating new demand, strengthening loyalty and driving sustainable growth, or simply capturing decisions already made? We’ll explore if brands are making the most impact by reaching shoppers at moments of high intent, and whether this can be maintained without the longer-term customer relationship built across seasons and purchase cycles.

Join leaders from Uber Ads, Co-op and OMG as they debate how consumer behaviour is changing, what it means for brands, and who really influences the moment of choice.