The Last Thursday Club: Agentic Commerce - Will AI be doing your holiday shopping?
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Event Overview
For September's edition of our Last Thursday Club, we'll be exploring the rise of agentic commerce and how AI-powered shopping assistants could reshape the way consumers discover, evaluate and buy products.
As AI agents become more capable of researching, comparing and completing purchases, what does this mean for brands? We'll explore whether agentic commerce is set to influence the 2026 holiday shopping season, how consumers are responding, and whether the hype matches the reality.
Our expert panel will discuss how brands should prepare, from loyalty and promotions to ensuring products stand out when AI becomes the shopper, and debate whether agentic commerce is the future of shopping or if its projected uptake is being overhyped.
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