DOOH Compass Launch: The future of real-world attention
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Event Overview
Join us for our launch of IAB UK’s Digital Out-of-Home Compass Report - your essential guide to one of the core areas of digital advertising. This new report maps the evolution of DOOH, explores the trends shaping its growth, and provides practical recommendations for advertisers looking to harness its potential. With investment and impact in the area high, this session will unpack the opportunities ahead and provide clear direction on how to get started.
Featuring a presentation on the report findings and panel discussions on what this means for brands, agencies, and ad tech companies alike, we’ll uncover the latest trends, challenges and innovations in DOOH.
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