DOOH Compass Launch: The future of real-world attention

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IAB UK HQ, The Kodak, 11 Keeley Street, London, WC2B 4BA
This event is not available for Non-members

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Event Overview

Join us for our launch of IAB UK’s Digital Out-of-Home Compass Report - your essential guide to one of the core areas of digital advertising. This new report maps the evolution of DOOH, explores the trends shaping its growth, and provides practical recommendations for advertisers looking to harness its potential. With investment and impact in the area high, this session will unpack the opportunities ahead and provide clear direction on how to get started.

Featuring a presentation on the report findings and panel discussions on what this means for brands, agencies, and ad tech companies alike, we’ll uncover the latest trends, challenges and innovations in DOOH. 

Agenda

9:15
Arrival and breakfast refreshments

9:30
Welcome

Daire McCutcheon, Member Services Manager, IAB UK

9:35
The Compass Report

This update to our Compass series will map how digital out-of-home advertising has grown, the trends driving that growth, and forecasts for future spend. We'll explore shifts in prDOOH, audience-targeting and creative to give the practical recommendations you need to navigate DOOH.

Natasha Osborn-Patel, Insight Executive, IAB UK

9:55
The future of DOOH

Hear our expert panel break down the future trends in this area, and what they mean for brands, agencies, and adtech alike.

Megan Bogatzki, Head of Programmatic, Zoom Media; Lee Cutter, Vice President, Sales, Perion; Emily Bearn, Senior DSP Partnership Manager, VIOOH & Patrick Hann, Ad Tech Manager, IAB UK

10:15
Measuring Out-Of-Home

This fireside chat will dive into the problems of DOOH measurement, and how we can go about solving them. From Global's Outcomes project to the wider push for audience-level attribution, we'll explore how to finally bring accountability to one of advertising's hardest-to-prove formats.

Jane Lee, Head of Outdoor Business Development, Global

10:30
Closing remarks

Daire McCutcheon, Member Services Manager, IAB UK

10:35
Networking

Our speakers:

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Megan Bogatzki

Head of Programmatic, Zoom Media UK
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Megan Bogatzki

Head of Programmatic, Zoom Media UK

Megan Bogatzki is heading up the Programmatic Division across Zoom Media UK and their DOOH arm Amped.

Megan has been making her mark in programmatic advertising since the very start of her career. Starting off at Smartology, a machine learning adtech startup, followed by Cavai where she played a key role in building the company's client success offering. 

At Zoom Media, she works closely with leadership and built the Programmatic Division from the ground up, with a strategic focus on sales, and has since grown it into a core part of the business's commercial proposition. Another major milestone includes building out Amped: Zoom Media's programmatic DOOH platform targeting fitness, health and wellness audiences.

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Lee Cutter

VP of Sales - UK, Nordics & MENA, Perion
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Lee Cutter

VP of Sales - UK, Nordics & MENA, Perion

Lee Cutter is Vice President of Sales for Perion (formerly Hivestack) in the UK and across The Nordics and MENA regions.  He was the first employee in EMEA and initially spearheaded the business launch across multiple markets before leading his home market as it matured and grew rapidly to become the leading full stack platform for OOH. Utilising 25 years experience across agency and commercial leadership roles, Lee builds and develops demand and supply side partnerships, driving revenue across these programmatic DOOH ecosystems that Perion are at the forefront of growing.

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Emily Bearn

Senior DSP Partnership Manager, VIOOH
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Emily Bearn

Senior DSP Partnership Manager, VIOOH

As Senior DSP Partnership Manager at VIOOH, Emily works with an experienced team managing relationships with demand partners (DSPs) as they develop their success in pDOOH. Prior to VIOOH, Emily was at JWE Media, gaining a strong foundation in the media industry before pivoting to programmatic.

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Patrick Hann

Ad Tech Manager, IAB UK
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Patrick Hann

Ad Tech Manager, IAB UK
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Natasha Osborn-Patel

Insight Executive, IAB UK
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Natasha Osborn-Patel

Insight Executive, IAB UK
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Daire McCutcheon

Member Services Manager, IAB UK
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Daire McCutcheon

Member Services Manager, IAB UK

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