To AI and beyond: forecasting the next frontier in digital advertising

This exclusive virtual session explored the future of AI and digital advertising with Dr. Daniel Knapp, Chief Economist at IAB Europe. In this forward-looking conversation, Dr. Knapp shared his perspective on where the industry may be headed, from emerging technologies and market shifts to the evolving role of data, creativity, and strategy. Whether you’re seeking inspiration, clarity, or simply a glimpse into what’s around the corner, catch up on demand for a thought-provoking take on the possibilities and challenges shaping tomorrow’s digital advertising landscape.