Ad Labs: AI
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Event Overview
This session is now sold out. To be added to the waitlist, please email [email protected].
Join us at the IAB office for AdLabs - a new, interactive training day format from IAB UK designed to help junior digital advertising professionals build practical skills they can apply in their day-to-day roles.
Built to be hands-on and collaborative, AdLabs gives attendees the chance to test tools, workflows and techniques in real time rather than just hear about them.
This first edition focuses on AI in digital advertising, with sessions exploring practical applications such as generating ad creative, improving productivity workflows and experimenting with campaign development.
Throughout the day, industry experts will lead short practical exercises, with delegates following along on their laptops and leaving with ideas they can take back to their teams.
Please note: Spaces are limited and capped at two attendees per member company. As this is a full-day training, please only sign up if you’re able to attend for the entire event.
Agenda
Arrival and breakfast
Welcome
Block 1 - Making & shaping creative
Explore how AI is transforming the way creative is produced, adapted and activated. From generating initial concepts and assets to personalising messaging for different audiences and scaling campaigns across channels and formats, this session will showcase how marketers can use AI to deliver more effective campaigns, faster.
What to expect?
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Using AI to personalise and activate creative - Innovid
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Scaling creative across every platform - Cape.io
Morning break
Block 2 - From brief to plan: structuring inputs & decisions
So you've created the campaign - now what? This section explores how AI can help marketers organise inputs, understand audiences and make smarter campaign planning decisions before campaigns go live.
From turning fragmented information into actionable plans to testing ideas with simulated audiences, discover how AI can support more informed and effective decision-making throughout the planning process.
What to expect?
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Turning messy outputs into actionable opportunities - Microsoft Copilot
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Simulated audiences for smarter decisions - NewtonX
Reflections
Block 3 (Part 1) - Activation & optimisation
You've built the plan - now it's time to put it into action. Discover how AI is transforming campaign activation, from identifying new audiences and optimising performance in real time, to automating campaign management, analysing audience response and enabling smarter decision-making throughout the campaign lifecycle.
What to expect?
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AI-powered audience discovery at scale - Blis
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AI powered campaign insights & optimisation (in-platform) - Meta
Lunch
Block 3 continued
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Campaign management on autopilot - The Trade Desk
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Building an AI agent to buy and sell media - IAB UK
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Making sense of ad comments with AI - Arwen AI
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Can you beat the algorithm? - Teads
Afternoon break
Block 4 - Reality check: ask the experts!
Have a burning question about AI in advertising? Join an open discussion with IAB experts, from regulation specialists to AI super-users, as we explore the opportunities, limitations, and practical realities of applying AI in advertising.
Wrap-up
End of day
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