User Identity Webinar

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Webinar
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Event Overview

This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.

The end of the cookie is in sight - Google have recently announced that it will be phasing out the use of third-party cookies on Chrome within two-years, while other browsers such as Apple Safari and Mozilla Firefox are already blocking third-party cookies by default.
 
This is a seismic change for the digital ad industry and provides us with an opportunity to reshape the ecosystem around transparency and consumer choice, while also posing challenges. This webinar will bring opinions from all sides of the industry together to share how businesses from across the ecosystem are responding to the change and an update from IAB on how we are supporting the industry at this critical time.

Confirmed speakers from: GroupM, The Telegraph, News UK, Verizon Media, Google and Index Exchange.

 

This event is perfect for...

  • All levels of delegate

Bedir Aydemir

Bedir Aydemir

Head of Audience and Data, News UK
Bedir Aydemir

Bedir Aydemir

Head of Audience and Data, News UK

Bedir is responsible for the strategy and development of products that meet the audience insight, targeting, and reporting needs of our internal business as well as advertisers and agencies. This includes unifying the numerous 1st party data sources within the News UK family and making this data useful and discoverable across the whole business. 

James Prudhomme

James Prudhomme

Executive Vice President International, Index Exchange
James Prudhomme

James Prudhomme

Executive Vice President International, Index Exchange

James is currently focused on growing Index Exchange’s offices and operations across Europe and expanding into new global markets. Prior to joining Index, James was the CEO of Datacratic, a machine-learning and AI software start up. He has also served as a consultant to large media companies, is a successful angel investor and has served as an advisor to several leading digital media and e-commerce start-ups. 

James Colborn

James Colborn

Head of Global Data Solutions, Verizon Media
James Colborn

James Colborn

Head of Global Data Solutions, Verizon Media

James runs the Global Data Solutions teams of Audience Targeting, Consumer Insights and Campaign Effectiveness & Measurement. These solutions support Verizon Media sellers across North America, EMEA and LATAM in finding the most effective and insightful ways of solving advertiser and agency objectives using Verizon Media’s 1st Party data assets. 

 Karen Eccles

Karen Eccles

Senior Director, Commercial Innovation, The Telegraph
 Karen Eccles

Karen Eccles

Senior Director, Commercial Innovation, The Telegraph

Karen is The Telegraph’s Senior Director, Commercial Innovation and focuses on supporting the company’s subscriptions first strategy. She has over 20 years’ experience in press, digital, and AV. She joined The Telegraph in 2017 from DC Thompson companies, Stylist Group & Beano Studios. Before this, she spent two and a half years as Commercial Director at video martech platform Innovid. Previously she had leadership roles at Classic FM, Centaur and Associated Newspapers. Karen is also a board trustee of charity Clic Sargent

 Richard Lloyd

Richard Lloyd

Chief Data Officer, GroupM UK
 Richard Lloyd

Richard Lloyd

Chief Data Officer, GroupM UK

Richard is Chief Data Officer for GroupM UK. He’s responsible for the group’s digital data and ad technology initiatives spanning precision data planning and partnerships, ad technology, data platforms and advanced analytics solutions. He lives near London with his wife, two kids, two cats and one crazy dog.

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