Gaming Week: Debate: Can gaming and advertising ever truly co-exist?
This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.
In this debate, we'll bring together speakers from across the IAB to make their cases for and against whether gaming and advertising can truly co-exist. We'll discover what challenges this unique advertising landscape entails with plenty of opportunity for you to share your own views and ask questions. Sign up to hear a breadth of opinions and insight about this rapidly growing area of digital.
Gaming offers one of the most immersive experiences in media. Users might lose themselves for hours in a game, or it might just be providing a short break from something else, but either way it likely has their full attention. That’s an amazing opportunity for advertisers, but with that opportunity comes great responsibility. So, can gaming and advertising ever truly co-exist? Could gamers ever welcome advertising? Plus, what do advertisers need to know and respect about gaming in order to get their advertising right?
IAB UK members from across the gaming and digital advertising ecosystem will share their views on whether the two can happily share the same space. If so, how? And if not, where ‘outside of the game’ can brands reach this vast and quickly growing audience? We will also take questions from the audience.