Gaming Week: Debate: Can gaming and advertising ever truly co-exist?

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Event Overview

This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.

In this debate, we'll bring together speakers from across the IAB to make their cases for and against whether gaming and advertising can truly co-exist. We'll discover what challenges this unique advertising landscape entails with plenty of opportunity for you to share your own views and ask questions. Sign up to hear a breadth of opinions and insight about this rapidly growing area of digital.

Agenda

14.00
Welcome & Introduction

Antonio Forte, Member Services Executive, IAB UK

14.05
Debate: can gaming and advertising truly co-exist?

Gaming offers one of the most immersive experiences in media. Users might lose themselves for hours in a game, or it might just be providing a short break from something else, but either way it likely has their full attention. That’s an amazing opportunity for advertisers, but with that opportunity comes great responsibility. So, can gaming and advertising ever truly co-exist? Could gamers ever welcome advertising? Plus, what do advertisers need to know and respect about gaming in order to get their advertising right?

IAB UK members from across the gaming and digital advertising ecosystem will share their views on whether the two can happily share the same space. If so, how? And if not, where ‘outside of the game’ can brands reach this vast and quickly growing audience? We will also take questions from the audience.

Julia Rast, Xaxis, Jack Woodcock, Twitch, Cary Tilds, FramePlay, Neil Johnston, MindFuture, Vincent Tessier, Mopub & Laura Ballesteros, Venatus

Meet our speakers...

Antonio Forte
Antonio Forte
Member Services Executive, IAB UK
Antonio Forte
Antonio Forte
Member Services Executive, IAB UK
Cary Tilds
Cary Tilds
Chief Strategy & Operations Officer, FramePlay
Cary Tilds
Cary Tilds
Chief Strategy & Operations Officer, FramePlay

Cary Tilds is the Chief Strategy and Operations Officer for Frameplay and is responsible for leading Strategic Planning, Marketing, and Operations. Prior to Frameplay, Cary was the SVP, Corporate Strategy for FordDirect focused on digital strategy and operations. Cary also held leadership roles in the digital media and adtech sectors as GroupM’s Chief Innovation Officer and led Digital Media Operations for Mindshare.

Vincent-Tessier
Vincent Tessier
Brand & Agency Lead, EMEA, MoPub
Vincent-Tessier
Vincent Tessier
Brand & Agency Lead, EMEA, MoPub

Vincent is MoPub’s Brand & Agency lead for the EMEA region. Passionate about all things programmatic and mobile, Vincent brings more than 12 years of experience across various roles for companies like Universal Music, AOL, Trademob, and LaPlaceMedia. Most recently as General Manager EMEA at adsquare, a real-time mobile data exchange, he successfully scaled and transformed the start-up into a European market leader across 9 markets and 4 local offices. Vincent holds an MBA in Digital Marketing and is an alumnus of ISC Paris.

Laura Ballesteros
Laura Ballesteros
Group Head, Venatus
Laura Ballesteros
Laura Ballesteros
Group Head, Venatus

Laura is Group Head at Venatus, the global advertising technology platform focused on gaming and entertainment. Laura has spent the last decade working exclusively in gaming and entertainment. During that time, Laura has delivered award-winning campaigns for global brands including Lego, Hasbro, Warner Brothers, Unilever, LG and McDonalds.

As one of the first women to join Venatus and work in the game advertising industry, Laura is passionate about breaking gaming stereotypes and driving equality and diversity within both game advertising and the wider industry.

Julia Rast
Julia Rast
Global Solutions and Innovation Manager, Xaxis
Julia Rast
Julia Rast
Global Solutions and Innovation Manager, Xaxis

Julia Rast is a digital and programmatic specialist with a passion for developing advanced, groundbreaking media solutions that elevate client outcomes. As a manager on the Global Solutions and Innovation team at Xaxis, she uses her extensive hands-on experience in programmatic, data, and analytics to drive innovation and enablement across a range of cutting-edge solutions including Audio & Podcasts, Conversational Advertising, and In-Game Advertising.

Neil Johnston
Neil Johnston
Media Trading and Partnerships Director, MindFuture
Neil Johnston
Neil Johnston
Media Trading and Partnerships Director, MindFuture

Neil spent the majority of his career in Investment and Trading on the agency side, firstly at OMD UK where he ended up leading Investment and then at GroupM where he ended up leading Trading in Canada. Neil has now worked in Gaming advertising for one year. He is excited about the scale of the opportunity. Gaming is a bigger industry globally than film and music combined, yet is a nascent area for advertising. His company, Mindfuture, has proprietary tech called Fluuid that allows gaming streamers to serve clickable ads into their live broadcasts.

Jack Woodcock
Jack Woodcock
Creative Strategy Lead, EMEA, Twitch
Jack Woodcock
Jack Woodcock
Creative Strategy Lead, EMEA, Twitch

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