Digital Upfronts: Uber

Key takeaways from Uber's Digital Upfront are now available to read.

Uber’s mission is to create opportunity through movement. The company started in 2009 to solve a simple problem: how do you get access to a ride at the touch of a button? Billions of trips later, it's building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber aims to open up the world to new possibilities.

Now, Uber's revolution in advertising is gaining momentum. Attendees joined the team at The Hoxton, Holborn, for Uber's very first IAB Upfront - which debuted latest innovative advertising opportunities.