2013 Full Year Digital Adspend Factsheet


These are the IAB’s digital advertising spend figures showing details of 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

• UK digital advertising expenditure grows 15.2% to £6.3 billion in 2013
• Search, Classifieds and Display digital advertising all showed healthy like for like growth in 2013

*Correct at time of publishing

Related content

Person with a video camera

Advertisers prioritise video as digital ad spend grows 5% in H1 2023

Learn more

Digital advertising’s share of market hits 75%

Learn more

IAB Europe: Digital ad spend in Europe increased by 9.8% in 2022

Learn more
Abstract adspend imagery

Digital ad spend resilient in face of challenging 2022 as market grows 11% to £26.1bn

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.