2013 Full Year Digital Adspend Factsheet

Posted on: Monday 07 April 2014

These are the IAB’s digital advertising spend figures showing details of 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

• UK digital advertising expenditure grows 15.2% to £6.3 billion in 2013
• Search, Classifieds and Display digital advertising all showed healthy like for like growth in 2013

*Correct at time of publishing

Related content

Digital billboards

Zenith: UK ad spend to grow 13.5% in 2021, fuelled by digital ad market

On a global level, ad spend is predicted to rise by 11.2% this year, driven by ecommerce and online video

Learn more
Screens

Digital accounts for 70% of advertising spend

Get a snapshot of the UK advertising market by media sector, using IAB UK/PwC Adspend and WARC data

Learn more
Jon Mew

Digital advertising growth against the odds

Following the release of 2020’s Digital Adspend report, our CEO Jon Mew shares his views on this year’s results and reveals why he is feeling optimistic...

Learn more
microphone

Digital Audio: As ad spend grows, is consumer behaviour also changing?

An IAB UK/YouGov survey shows that people have been listening to digital audio more since the start of the COVID-19 pandemic and over a third say they...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.