2013 Full Year Digital Adspend Factsheet
Posted on: Monday 07 April 2014
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These are the IAB’s digital advertising spend figures showing details of 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion.
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
• UK digital advertising expenditure grows 15.2% to £6.3 billion in 2013
• Search, Classifieds and Display digital advertising all showed healthy like for like growth in 2013
*Correct at time of publishing
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