2013 Full Year Digital Adspend Factsheet

Posted on: Monday 07 April 2014

Share this

These are the IAB’s digital advertising spend figures showing details of 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

• UK digital advertising expenditure grows 15.2% to £6.3 billion in 2013
• Search, Classifieds and Display digital advertising all showed healthy like for like growth in 2013

*Correct at time of publishing

Downloads

2013 Full Year Digital Adspend Factsheet

Share this

Topics

adspend
factsheet
Mobile adspend
Digital Adspend
Online adspend

Related content

Stock image of two women talking

AA/WARC: UK advertising delivers 25th consecutive quarter of growth

Market growth is being driven by increased spend on online advertising, with percentage increases across every digital format

Learn more
Share-of-Media–H1-2018

Share of Media – H1 2018

Learn more
Jon-Mew

Jon Mew: Thoughts on an eventful year

Reflection, resolution and optimism

Learn more
H1 2018 Digital Adspend Results

H1 2018 Digital Adspend Results

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.

Book now