Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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Emma Chiu at Engage 2023
Targeting and measurement

Preparing for a post-cookie reality

What does your business need to do to thrive in a post-cookie world? Our Targeting & Measurement hub is a great place to find out more about alternative strategies and the essential questions to ask potential partners. Being adequately prepared means ensuring you’re informed, testing solutions and feeding back to vendors on what works. Explore the hub and get started today to keep your digital campaigns on-track once third-party cookies are consigned to history.

Christine Armstrong speaking at LS 23

What we do

As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.

Latest News

Audience at IAB event

Speaker submissions for Engage 2024 open until 18 March

We want this year's Engage to celebrate the joy of digital across every sector, channel and pocket of the industry. Speaker submissions are now open

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Jon Mew on stage at Engage 2023

Submit to Digital Adspend 2023

IAB UK/PwC’s Digital Adspend report is the official measure of the UK’s digital ad market. IAB UK members can submit spend data until 16 February

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IAB parliamentary event

IAB Tech Lab releases results of Privacy Sandbox gap analysis

IAB Tech Lab has carried out an in-depth gap analysis of Privacy Sandbox, which is developing post cookie, privacy-focused tools for advertisers

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Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
Bauer
Criteo
Disney
ESI Media
Global
google
Immediate
index exchange
Lab bible
Mail Metro
Microsoft ads
News UK
Pubmatic logo
Quantcast
Reach
snap
telegraph
TikTok
Tesco
Tradedesk
Trip Advisor
Vevo
Yahoo
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IAB Events

From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.

Gold standard image

The Gold Standard

Having first launched in 2017, the Gold Standard continues to evolve to deliver on its aim of building a sustainable future for the digital advertising industry. The Gold Standard brings together existing industry initiatives to reduce ad fraud, uphold brand safety, improve the digital ad experience, support supply chain transparency, help compliance with the GDPR and ePrivacy law.

More for our members

christie

Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Vr

Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

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James

The IAB UK Podcast

Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

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Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.