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Video Marketplace Report, 2H 2024

FreeWheel

Research Study & Guide

Video Marketplace Report 2H 2023

Video Marketplace Report 2H 2023

Aryel

event

Attention: How to Capture, Maintain, and Measure It

29 May 2024

Attention, decoded. We'll be bringing together the foremost experts in Attention to delve into the...

Free

Row of people sat using a range of devices - laptops, ipads, phones.

Covatic

blog

What is ‘on-device’ ad tech & how does it benefit the ad industry?

What is ‘on-device’ ad tech & how does it benefit the ad industry?

Manchester Met University

event

Manchester Metropolitan University: Graduate recruitment webinar

21 May 2024

IAB UK and its members recently collaborated with Manchester Met University on the Graduate...

Free

A picture of a forest, looking up at trees

Mobsta

blog

The Greener Advertising Challenge

The Greener Advertising Challenge

An image of three women having a conversation

Index Exchange

blog

Dispelling the 'have it all' myth to embrace women's diverse career paths

Dispelling the 'have it all' myth to embrace women's diverse career paths

Laptop

PubMatic

Research Study & Guide

Navigating Commerce Media 2.0: The market opportunity

Navigating Commerce Media 2.0: The market opportunity

A picture of a billboard

WeTransfer

Research Study & Guide

How to make better ads

How to make better ads

Wearable Display Ads

Aryel

blog

Ever heard about wearable display ads? Here’s why you should

Ever heard about wearable display ads? Here’s why you should

Hands on a laptop keyboard

Dataseat (part of Verve Group)

blog

How advertisers can drive mobile performance after iOS Privacy Manifest enforcement

How advertisers can drive mobile performance after iOS Privacy Manifest enforcement

A man and a woman lounge on a picnic blanket playing mobile games.

Activision Blizzard Media

blog

How to activate in gaming for brands

How to activate in gaming for brands

People sit at a table with laptops

Eyeota

blog

A real-world look at how brands are achieving success in a cookieless world

A real-world look at how brands are achieving success in a cookieless world

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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News

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Audio

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Audio

Creator marketing

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More sector resources

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More sector resources

IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

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Member Vault

IAB Global Network

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IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

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Training courses

Engage

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