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Video Marketplace Report 2H 2023

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Ad Tech Connected TV Market Overview
Ad Tech Connected TV Market Overview Video

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The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape

The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.


The data set used for this report is one of the largest available on the usage and monetisation of professional, rights-managed ad-supported video content worldwide and is based on aggregated advertising data collected through the FreeWheel platform.


In this edition of the VMR, we explore video advertising trends for the second half of 2023 (2H 2023). This report includes findings that build on the insights unveiled in the previous VMR (1H 2023) and will include new insights from the United States (U.S.) and Europe (EUR).*

The FreeWheel Video Marketplace Report6.8 MB

By Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations

FreeWheel

FreeWheel helps the largest players in the television industry generate revenue from their ad-supported content.

Posted on: Wednesday 8 May 2024