In this whitepaper, WeTransfer's Lina Ruiz shares insights on digital advertising’s carbon footprint with the aim of spurring media platforms, media holding companies, brands and WeTransfer's partners to take action
Everything generates emissions. Yes, even your online activity. According to the latest studies, the carbon footprint of our gadgets, the internet and the systems supporting them account for approximately 2-4% of global greenhouse gas emissions. That’s almost double the airline industry. To support our clients in measuring and addressing the impact of digital ads, CO2 emissions per impressions is included as a standard metric in all WeTransfer campaign reports. Learn more about reducing the CO2 footprint of digital advertising in this whitepaper.
We worked with DIMPACT to calculate the CO2 footprint of our wallpapers and include it in all campaign reports. We also worked with the Carbon Trust to identify ways to address roadblocks in measuring emissions from digital ads, and the action needed to provide advertisers with the right information to reduce these emissions. We’re committed to creating real change, and these partners help us (and you!) to do what it takes to plan and optimise campaigns with the environment in mind.
Posted on: Tuesday 23 April 2024