Kristina Prokop, Co-Founder of Eyeota and GM of Digital Audiences at Dun & Bradstreet joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question. The pair discuss what a cookieless future could look like for ad tech, including within APAC, first-party alternatives, and the lack of attention on targeting.
Posted on: Wednesday 17 April 2024