Digital Marketing Essentials

Training Course

IAB UK

Overview

The Digital Marketing Essentials course equips you with all the need-to-know digital basics. Whether you’re in-house, at an agency or a publisher, this course is great if you’re new to digital or looking to get more comfortable with digital channels.

This is a two-day course taking place over two consecutive Mondays.

Who is this course for?

  • Supply-side: Account Executives and Graduates, plus Senior Managers who need to understand all areas of digital marketing

  • Buy-side: Account Managers, Executives, Graduates and Apprentices

  • Advertisers: Marketing Executives and Junior Marketing Managers

What will you learn?

  • Key aspects of the digital marketing ecosystem in 2019, including planning and strategy, with a strong focus on real-world business outcomes

  • The consumer path-to-purchase in detail using analytical tools

  • All aspects of search marketing including SEO, paid search and voice; display marketing

Available dates to book

We run this course throughout the year, the upcoming dates for 2019 are listed below. This particular course takes place over two consecutive Mondays.

For more information on the event such as trainers and the full agenda you can click on the date, which will take you to the events page and enable to you book on to the event.

Bespoke training

In need of specific training? You’re in the right place. We’re experts in all things digital and can design bespoke courses to fit your needs. Just get in touch.

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