IAB RealView - A focus on the high value category

The IAB wanted to understand how people use connected devices within the high value category, which includes electrical items, holidays and white goods. 

A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from high value category and the role that devices play in their daily lives, both in and out of the home.

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