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IAB Steering Groups

IAB steering groups are capped at 25 companies and have been set up by IAB members to put more resource behind growing, and sustaining, certain areas of digital advertising. A steering group seat is £10.5k, on top of the standard membership fee. (Meet every 6-8 weeks)

Steering Group benefits include:

  • Meet every 6-8 weeks

  • Set the objectives and agenda of IAB projects and initiatives

  • Quarterly steering group viewpoints

  • Discipline-specific outputs

  • Opportunity to feed into cross-discipline projects

  • 2x discipline-specific workshops

  • Discipline-specific IAB seminars

  • Opportunity to feature in the IAB podcast

  • Dedicated budget for steering group initiative (e.g. research)

  • Agency representation at the meetings 

  • 15% off 'Nonference' sponsorship/steering group seminars

  • 1 x free ticket to the Nonference 

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Our members achieve more as part of our community through network information, education, stewardship and advocacy.