Global Blue

Thirty years ago, we introduced the concept of Tax Free Shopping and now we have the world’s largest network of refund points – almost 600 around the world.

We continue to enable merchants to provide tax refunds but now we have a wide range of additional services that help our partners to do business more profitably and effectively. These include: Currency Choice, Academy, Market Intelligence, Direct Promotions and our print and online magazine, SHOP.

Our expertise is valued by more than 270,000 retailers, shopping brands and hotels in more than 40 countries. In 2010, we handled more than 20 million transactions around the globe. Over 55,000 travellers use our services every day.

During our history, we have acquired a unique understanding of the needs of international shoppers. We call them ‘globe shoppers’ and there are more of them than ever, spending more money than ever. We show them the very best shops and we make sure they get the best service. Thanks to us, globe shoppers also save money on everything they buy.

Quite simply, we are becoming the beacon for international shopping and spending around the world. is the definitive online expert on international shopping, offering an unrivalled opportunity to target travellers at the planning stage of their trip, thanks to intuitive design, timely content and clever functionality.’s key features include: 

  • English, Chinese and Russian sites

  • An interactive guide to key shopping cities

  • Active marketing to key international shopping groups

  • Intuitive design which ensures the site tailors itself to the needs of each user

  • Clever functionality, simple navigation, and compelling content, ensure our online service has all the ‘ stickiness’ required to appeal to global shoppers at every point from planning to destination and back home again in readiness for the next trip

  • Content is 80% focused on shopping, 20% on lifestyle, ensuring we remain the specialist international shopping website

  • Global Blue can assist with promotional website design including content and building

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