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The future of measurement in a post-cookie world

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This event is being held by an IAB UK member

This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

This event is hosted by Permutive. 

Over the last three months and including more than 50 brand campaigns, the Guardian has been measuring the success of display campaigns run on their platform beyond standard reporting metrics. Working with Permutive and its measurement partner, Brand Metrics, the Guardian’s study explores the impact of first-party data, audience targeting on brand awareness, consideration, preference and intent.

Join this event to hear Paula Stanford, Display Director at Guardian News & Media present the findings, followed by an expert panel who will discuss the impact these insights have on the future of measurement and metrics, and post-cookie solutions.

Joining the panel will be: 

  • Catherine Lofthouse, Programmatic Director, L'Oréal, UK & IRE at Essence Global

  • James Swan, Digital Director at Guardian News and Media 

  • Rafael Aquino, Programmatic Trader at L'Oréal

  • Morika Georgieva, Customer Success Lead, EMEA at Permutive